I help businesses get people to join, pay and stay.
I'm Dom, a lifecycle and CRM marketer in Chicago. Most recently I ran lifecycle at Caribou, where two of my email programs added $2M a year. I also co-run Squareup, a playing card brand, and its paid community, which grew from $0 to $1,750 a month in 8 months.
What people say
"If you need someone to help grow your lifecycle program, I'd put him at the top of the list."
"This was one of my best ideas to join the Cardistry Academy and go for the pro membership. Dom is just such a great lecturer."
Two ways I can help
Lifecycle & CRM
For apps and subscription businesses whose signups aren't turning into loyal customers.
- Find where customers drop off
- Fix onboarding, win-back and email deliverability
- Prove what it's worth with holdout tests
Recent result: $2M a year from two email programs at Caribou
See lifecycle & CRM work →Memberships & subscriptions
For brands and creators selling a membership, subscription or paid community.
- Shape the offer, pricing and free trial
- Plan launches that bring in members
- Keep members around past the first month
Recent result: our paid community, $0 to $1,750/mo in 8 months
See growth & brand work →
I run my own business, too
I've been doing cardistry for over 16 years. These days my co-founder Conor and I run Squareup, a playing card brand with over 200,000 followers, and Cardistry Academy, our paid community.
That changed how I do marketing. When a member cancels, I feel it in my own revenue that month, so I care as much about keeping people as getting them in the door. And a lot of what I know about keeping people engaged comes from teaching.
We built a clear path for learning cardistry
Cardistry is the art of doing flourishes with a deck of cards, and it's hard to know what to learn next. So we gave every move we teach a level from 0 to 9, and every tutorial we post shows its level. It's the same idea behind good onboarding: show people the next step, and they keep going.
