Dom Corrado
Growth & brand · memberships and subscriptions

I turn an audience into paying members who stay.

I help brands and creators grow memberships and subscriptions: the offer, the pricing, the launch and keeping members around. I've done it at Grubhub on its Grubhub+ subscription and for our own brand, Squareup.

See services & pricing ↓
$0 → $1,750/moOur paid community, Cardistry Academy, in 8 months
+2.6% retentionGrubhub diners who were starting to order less
Cardistry Academy

$0 to $1,750/mo in 8 months

A paid online community that teaches cardistry, the art of card flourishing. It has 320 members, and about half of free trials become paying members.

Monthly recurring revenue, 2026

$0$600$1,200$1,800Feb: $302 MRR, 94 membersMar: $430 MRR, 133 membersApr: $515 MRR, 152 membersMay: $517 MRR, 152 membersJun: $490 MRR, 147 membersJul: $718 MRR, 193 membersAug: $877 MRR, 212 membersSep: $1,089 MRR, 277 membersOct: $1,750 MRR, 319 members$1,750FebMarAprMayJunJulAugSepOct

From Skool's dashboard. October is month to date.

What a new member gets

  1. 1Day 0: a personal welcomeA message from me and a 7-Day Challenge to start.
  2. 2Day 1–7: a first winThey land a new move before the free trial ends.
  3. 3Day 14: a thank-you callA free 1:1 lesson and a personal practice plan.
  4. 4Every month: a challengeOne move, judged on improvement, so beginners have a safe place to post.

Premium membership: fewer people, more value each

Once regular memberships were steady, we launched Premium with 1:1 lessons, offered after people join. Each Premium member is worth several regular ones.

"This was one of my best ideas to join the Cardistry Academy and go for the pro membership. Dom is just such a great lecturer and I enjoy every minute sharing thoughts with the community."
Stefan D., Premium member

What keeps members around

A clear path

A start-here lesson, a 7-day challenge, then beginner courses. Harder material waits until they're ready.

A weekly rhythm

A live session every Sunday, office hours twice a month and guest workshops.

Levels that reward showing up

Posting and helping others earns points, and new levels unlock bonus lessons.

Sell the outcome, deliver it through the community

Nobody wakes up wanting to "join a community." They want to get better at something. So our ads and sales pages sell that result, and the community is what keeps people around once they're in.

Ad: Dropping cards mid-move? Stuck on the same moves? Let's fix that. Ad: From dropping cards to smooth moves, with before and after photos Ad: Learn from the cardists behind Squareup Ad: Unlock the 7-Day Challenge

A newsletter that brings in members

I write A Cut Above for about 800 readers, and over half open every issue. Each one provides something useful first, then ends with one ask, like a free trial.

Read A Cut Above ↗
Squareup

Every product launch, made in-house

My co-founder and I design the products, shoot the photos and videos, and edit everything ourselves. In a launch month, product sales run 3 to 5 times a normal month.

116K TikTok66K Instagram30K YouTube
Watch on Instagram
Watch on YouTube
Watch on YouTube

Products we've designed and sold

  • Mosaic playing cards held up against the sky
  • Hands fanning Spacedunes playing cards
  • Tidal playing cards
  • BLANKS playing cards
  • Fanning powder
  • WallBrick card display
  • Measure Once Cut Twice tee
  • In Motion Revolution tee
  • Get a Grip tee
  • Comfy Cuts hoodie
  • Suit Yourself hat
Dom and his co-founder presenting to a full room at Cardistry-Con 2026
On stageCo-presenting "The Selfish Creator" to about 200 people at Cardistry-Con 2026 in Copenhagen.

How I used price anchoring on a launch

For a new deck, I set three prices: $13 for one, $12 each for two or three, and $9 each for four or more. That's price anchoring. The $13 price makes $9 feel like a steal, and keeping the middle tier close to $13 makes four the obvious pick.

For a small, growing brand it paid off. About a third of orders were four or more decks, those orders made up two-thirds of all decks sold, and the average order was close to three decks.

You've done the hard work of building an audience

Here's how a community can help your business

Income that repeats

One-off launches spike and drop. Members pay every month, so you can plan around it.

A place you own

Reach on social changes overnight. A community is a place you own where your best fans already are.

Start small

A short challenge and one live call a week is enough to launch. Add more as members tell you what they want.

A rough estimate to start the conversation

Enter your followers across platforms, then adjust the price and the share of followers who join to see your projected monthly revenue.

Rough monthly revenue $1,350

150 members at $9 a month.

*Cardistry Academy is at about 1 in 650 of our followers after 8 months.

Services & pricing

Three ways to work together

A good fit if:You sell a membership or subscriptionYou want more signupsYou want members to stay longer
  1. 1 A free 30-minute call
  2. 2 An audit or a launch plan
  3. 3 We build it, then grow it
Start here1–2 weeks · from $1,500

Membership growth audit

I sign up like a new member would, then dig into your numbers.

  • Where people drop off, from first visit to renewal
  • Pricing, trial and tier ideas
  • A ranked list of fixes
4–8 weeks · from $4,000

Membership launch or rebuild

For a new membership, subscription or paid community, or one that needs a reset. I build it with you, start to finish.

  • The offer, pricing and free trial
  • The first-month experience
  • Premium tiers and reasons to stay
Setup fee + 25% of revenue

Growth partner

I help run growth with you long term, and I only do well when you do.

  • Ongoing launches, pricing and retention
  • Monthly numbers review
  • One or two businesses at a time, by application